Vodafone set up the DreamLab app to ‘crowdsource’ the spare computing power of their customers’ phones for cancer research. Then the pandemic hit and they re-programmed their smartphone supercomputer to track Covid-19 variants. Understandably, they wanted to share its success with their customers and beyond.

At the same time, disruptor production agency &FRIENDS had started picking up some content contracts with Vodafone. The DreamLab brief was a great opportunity to cement the relationship, but other agencies were in the mix and their ECD was spread too thin.

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The agency needed a quick-thinking creative director with a talent network who could win the pitch and build a team to produce the work.

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...to produce a winning pitch in three days, I quickly nurtured a creative partnership with their design team and developed the pitch concept, content treatment and nation-wide campaign approach to show the brief’s bigger potential.

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...to deliver the best possible work for a tight budget. The budget restrictions meant a proper film shoot was out of the question. I wrote the scripts to leverage self-shot content from the scientists and Vodafone customers who were making DreamLab a reality. Then I brought in the talented animator and editor David Keefe to add a touch of sparkle to the low-fi footage.